Scaling Brand Visibility Through 50 Influencers at AURA Skypool

Aura Skypool is already one of Dubai's most iconic destinations. Even iconic places need moments people talk about online.

Together with Vitalife, we built a sunrise yoga event that turned Aura into the place everyone saw on their feeds that week.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

The Goal

Make Aura visible across every Dubai creator's audience at once, with micro-creators chosen deliberately over larger accounts for trust and engagement.

• Make Aura visible across every Dubai creator audience at once.

• Prioritize micro-creators for higher engagement and trusted local reach.

What We Did

50 Dubai-based influencers showed up with tripods and pastel yoga outfits for a sunrise experience designed for maximum exposure.

• Organized a sunrise yoga event at Aura Skypool, coordinating arrival, experience, and content capture for 50 Dubai-based influencers.

• Deliberately selected micro-influencers with 10K-100K followers over larger accounts.

• Captured 30 fully edited photos and 5 fully edited video clips for reuse across paid and organic channels.

The Results

Across the event, creators produced:

• 200 - 250 Instagram Stories shared during the event

• 13 influencer Reels posted

• 9 carousel photo posts

• 30 fully edited professional photos

• 5 fully edited professional video clips (20-30 sec each) made.

A large portion of this content was later reused for social media pages, website visuals, paid advertising creative, and event promotions.

Campaign exposure

With 50 creators posting at the same time:

• 900K - 1.9M content impressions across stories, reels, and posts.

• 350K - 750K views across the 13 reels posted

• 450K - 900K total story impressions combined

• 120K - 300K additional impressions, especially with location tagging and reposts.

• Strong spikes in profile visits and venue discovery

Why It Worked

The event drove 900K–1.9M content impressions internally, with content quality exceeding expectations.

Influencers LOVED the experience and consistently posted strong visuals. The Aura team's feedback was extremely positive.

Most importantly, the event brought teams together and set the stage for a strong relationship for future campaigns.

This is the type of partner we love working with at Yamammi.