AZARI

How We Turned a UAE based Clothing Brand Into a Social Behemoth

Azari, a Dubai based lifestyle brand with brutalist design, reached out and needed visibility.

We immediately got busy finding the right influencers.

Who would be wearing it, styling it, and making Azari the go-to brand? We know exactly..

So we built THE ENGINE for them.

Over 2 months, we rolled out an army focused on creator flow:

• Activated 100+ fashion, lifestyle & streetwear micro-influencers

• Produced 120+ strong UGC assets (outfit transitions, mirror fits, street shots, “day in Azari” reels)

• Set up weekly creator pick-ups & styling sessions

• Spotlighted Azari’s strengths: minimal design, quality fabrics, and everyday luxury

The results:

• +280% increase in Instagram reach

• +7,400 profile visits

• 2,000+ clicks to the shop page

• Noticeable bump in weekly orders + repeat buyers

• Azari became one of Dubai’s most tagged emerging clothing brands

We didn’t change Azari — we just made sure people couldn’t scroll without seeing it.