Making UAE based Clothing Brand Viral with UGC Influencers
How We Turned a UAE based Clothing Brand Azari Into a Social Magnet
Azari, a Dubai based lifestyle brand with brutalist design, reached out and needed visibility.
We immediately got busy finding the right influencers.
Who would be wearing it, representing it well, and making Azari the new go-to brand? We knew exactly who..
So we built out THE ENGINE for them. A different influencer marketing approach to match their vision.
Over 2 months, we rolled out an army focused on creator flow.
Influencer system we built:
Activated 100+ fashion, lifestyle micro-influencers (from 280 applicants)
Produced 350+ UGC assets (outfit transitions, mirror fits, street shots, “day in Azari” reels)
Set up weekly creator pick-ups & styling sessions
Highlighted Azari’s minimal design, quality fabrics, and everyday luxury
The results were incredible:
Highlighted under Dubai Fashion Week and Fashion Factor
850,000 profile visits
340% increase in Instagram reach
2,000+ clicks to the shop page
Azari became one of Dubai’s most tagged emerging clothing brands
We didn’t change Azari.
Just made sure people couldn’t scroll without seeing it.
This is the type of partner we love working with at Yamammi.