96 Creators: DROP10's Google Reviews Up 800%

DROP10 is a high-intensity training studio in City Walk, Dubai. 35-minute full-body sessions, ice baths, compression recovery, protein smoothies, and a tight community of people who actually show up and train hard.

What they didn't have was consistent visibility in a city where new fitness studios open every month and attention is hard to hold.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

The Goal

Fitness only. No F&B creators, no generic lifestyle pages, no crossover audiences who'd show up once and never book a class. People whose followers actually trusted their opinion on training.

• Build fitness-only credibility with a specific, high-trust audience.

• Grow Google reviews and City Walk search visibility.

What We Did

Every creator documented the full DROP10 experience, not just the class. The ice bath after. The compression recovery. The protein smoothie. The brief was simple: make someone watching feel like they'd already been there before they even booked.

• Activated 16 influencers every month for 6 months, 96 creator activations total, 10,000-800,000 followers, fitness-only, no crossover audiences.

• Had every creator document the full DROP10 experience: the class, the ice bath, compression recovery, the protein smoothie.

• Ran a dedicated 2-year anniversary activation: 20 influencers posting in the same week, producing 139 Stories, 4 Reels, and 3 Feed Posts.

The Results

• +300% increase in Instagram reach across the 6-month campaign

• Google reviews grew from 43 to 180, an 800% increase driven directly by influencer visits.

• DROP10 went from low Instagram activity to a consistently content presence that kept growing month on month

• Achieved #1 ranking on Google Search for “fitness studio City Walk”

• Fully booked classes and strong community growth in the City Walk area

• Established as one of Dubai's most recognised high-intensity training studios among both expat and local audiences

Why It Worked

Fitness audiences don't trust one-off posts.

When a creator keeps showing up at the same studio, documents the recovery setup, drinks the smoothie, and comes back the following week, it builds something a single sponsored post never could.

That's why the Google review growth tracked so closely with the influencer activity. People didn't just watch. They showed up, trained hard, and told their networks about it.

Running a fitness studio in Dubai?

The studios winning with influencer marketing right now are not the ones running the biggest campaigns. They're the ones being the most specific: right creators, right audience, right brief, consistent month after month.

One campaign won't build a community. A system will.

That's what we built for DROP10. It's what we build for every fitness brand we work with at Yamammi.