Scaled Premium Performance Studio to nr. 1 Fitness Spot
How We Scaled Drop10 to Become the Premium Performance Studio in Dubai
Overview
DROP10 is a high-intensity transformation studio in City Walk, Dubai. They had fantastic instructors, vibrant community and compression/ice bath therapy.
They already had the results.
What they didn’t have yet was consistent visibility through influencer marketing.
They reached out because they wanted to make sure people saw how powerful their training format really is and have people coming in their door.
People weren’t seeing how good they actually were.
So we fixed that.
Over 8 weeks, we built a creator system that took them to the next level.
What we did:
Activated 46 fitness & lifestyle micro-influencers who genuinely train
Produced 139 Instagram Stories, 4 Reels, and 3 Feed Posts.
Captured 85+ high-energy UGC moments (workout sets, before/after snippets, trainer shoutouts, reformer circuits)
Drove weekly creator classes to keep energy and momentum consistent
Built creative storylines around transformation journeys, “first time at DROP10,” and session progress
The results were exactly what we wanted:
+300% IG reach
+5,900 profile visits
Google reviews grew from 106 → 158, a 49% increase
Achieved #1 ranking on Google Search for “fitness studio City Walk”
Supported 19 full activations + the anniversary event, building a strong, steady SoMe presence
Why This Worked so Well
We didn’t change their formula. We just put the spotlight where it belonged.
DROP10 already had elite trainers, an engaged community and proven results. They just needed visibility
This is the type of partner we love working with at Yamammi.
All they need is visibility and the right creators showing Dubai what the experience feels like.