Growing Bab Al Shams’ Brand Through Influencer Experiences
How We Grew Bab Al Shams’ Brand Visibility With Influencer Experiences
Overview
Bab Al Shams is one of Dubai’s most iconic desert resorts.
The luxury, culture, and immersive experiences just 40 min outside of the city.
We've all seen its desert setting, unique property and heard about world class hospitality.
They have been very successful - but needed structured, consistent visibility across social media.
The challenge wasn’t what they offered, but how to get the right audience to experiment.
That’s where we stepped in.
We partnered with Bab Al Shams to create an influencer system.
A system that shows the resort’s beauty, atmosphere in a way that truly connected with Dubai’s lifestyle audience.
Here is what we did:
Activated lifestyle, travel, luxury, wellness and couples-focused micro-influencers
Produced high-quality UGC (sunset moments, desert walks, dinner shots, horseback experiences)
Built narrative storylines: “Weekend at Bab Al Shams”, “Desert oasis escape”,
Ensured reposts, consistency and brand-aligned visuals
The results were strong:
4,300+ profile visits from travel, lifestyle and GCC audiences
Significant spike in staycation interest during activation weeks
Steady flow of new UGC across rooms, dining, pool, spa and desert experiences
Higher visibility for premium desert resort searches
Improved community engagement through creator-led storytelling
Why This Worked
Nothing about their hospitality changed. The missing piece was distribution.
The right creators with the right moments. We just made sure the right creators showed
This is why we love working with brands like Bab Al Shams. The product is exceptional, and quality high.
And adding the Yamammi touch is the cherry on top.