Making UAE Home Delivery Brand Go Viral with UGC Ads
How We Turned a UAE based Meals Brand Into a Social Ads Magnet
Meals on Me is a UAE-based premium healthy meal brand. They reached out because they needed scale and performance for their ads creatives.
They wanted to sell more, more trust, and content from creators that convert.
So we sourced the right creators. And we built THE ENGINE for them.
Ca collaborative effort creating a UGC-ads-first system designed for performance. And boy did we achieve that!
Over 2 months, we rolled out a creator army focused purely on conversion content and paid acquisition.
Here is what we did:
Activated 32+ food, fitness & lifestyle micro-influencers (from 200+ applicants)
Produced 64+ UGC ad assets (unboxings, first-bite reactions, daily routine clips, weight-loss journeys, office lunches, gym meals)
Tested hooks, angles, and creators weekly for Meta & TikTok ads
Built a scalable content pipeline for ongoing ad testing and retargeting
Positioned Meals on Me as the go-to healthy meal solution for busy Dubai professionals
The results were powerful:
Over 5M+ ad impressions across Meta & TikTok within the first 8 weeks!
UGC ads driving 2-4x higher click-through rates
Cost per acquisition dropped by over 35%. Winning creators were used for multiple ad sets
Repeat purchase rate increased because of trust-led UGC
We built a strong brand familiarity and social proof at scale
Why This Worked
Meals on Me became one of the most visible healthy meal brands in the UAE ad space
We just made sure everyone kept seeing it, trusting it, and ordering it.
This is the type of partner we love working with at Yamammi.