5M+ Impressions, 25% Lower CPA: Meals on Me's UGC Ads

UGC ads and influencer content that helped turn Meals on Me into one of Dubai’s most visible healthy meal brands.

View more of our work in our Influencer Marketing Portfolio.

Meals on Me is a UAE-based premium healthy meal brand. They reached out because they needed scale and performance for their ads creatives.

They wanted to sell more, more trust, and content from creators that convert.

So we sourced the right creators. And we built THE ENGINE for them.

Ca collaborative effort creating a UGC-ads-first system designed for performance. And boy did we achieve that!

Campaign snapshot

The Goal

Build a content pipeline that fed the paid ad system every week, not a one-off shoot that dies after a week in market.

• Build a UGC-ads-first system designed for paid performance.

• Lower cost per acquisition and increase repeat purchase rate.

What We Did

Over two months, we rolled out a creator army focused purely on conversion content: testing hooks, angles, and creators every single week.

• Activated 32+ food, fitness & lifestyle micro-influencers (from 200+ applicants)

• Produced 64+ UGC ad assets (unboxings, first-bite reactions, daily routine clips, weight-loss journeys, office lunches, gym meals)

• Tested hooks, angles, and creators weekly for Meta & TikTok ads

• Built a scalable content pipeline for ongoing ad testing and retargeting

The Results

• Over 5M+ ad impressions across Meta & TikTok within the first 8 weeks!

• UGC ads driving 2-4x higher click-through rates than their static creatives

• Cost per acquisition dropped by over 25%. Winning creators were used for multiple ad sets

• Repeat purchase rate increased because of trust-led UGC

• We built a strong brand familiarity and social proof at scale

Why It Worked

We didn't make content for content's sake.

Every asset was built and tested as ad creative from day one, which is exactly why the cost per acquisition dropped as fast as it did.