328 Creators, +280% Reach: BALLERS' Dubai Growth

BALLERS grew into one of Dubai’s most in-demand fitness & padel brands through a creator-led growth engine.

View more of our work in our Influencer Marketing Portfolio.

When BALLERS reached out, they had just opened. With little vision of what they wanted to achieve and a few products that worked, we got to work.

They needed momentum in their padel and yoga services to come to life using influencer marketing.

So we positioned the brand as a powerhouse in the heart of Business Bay, Dubai.

Even with tense competition just around the corner we helped them achieve greatness.

Over 2 years, we created a full-on creator ecosystem around BALLERS.

Campaign snapshot

The Goal

Not just influencer marketing, community. Fitness heads, padel players, and lifestyle creators became the fuel for a brand with real potential.

• Establish BALLERS as the padel and lifestyle brand in a competitive market.

• Drive foot traffic, sales, and community around three product drops.

What We Did

Over two years, we built a full-on creator ecosystem, not random influencers, the right mix, timed around real product drops.

• Activated 328 micro-influencers who regularly visited Ballers

• Produced 600+ real pieces of content (reels, stories, UGC, yoga clips)

• Rolled out 3 product drops that we timed perfectly with content waves

The Results

• +280% Instagram reach

• +164% increase in google reviews

• ALOT of foot traffic and more sales

• 12,000+ website hits directly from creators

• Weekly sell-outs on the most-wanted pieces

• BALLERS quickly becoming one of Dubai’s most talked-about lifestyle brands

Why It Worked

We even had our influencers show up with their friends to keep playing padel.

Our work was not only marketing, but creating a community with the right culture. And we pushed everything naturally.

This is exactly the type of work we love doing at Yamammi.

Taking a brand with potential and giving it the fuel.