Growing sports-lifestyle brand to dominate Dubai
How We Helped BALLERS Explode with Members in Dubai
When BALLERS reached out, they had just opened. With little vision of what they wanted to achieve and a few products that worked, we got to work.
They needed momentum in their padel and yoga services to come to life using influencer marketing.
So we positioned the brand as a powerhouse in the heart of Business Bay, Dubai.
Even with tense competition just around the corner we helped them achieve greatness.
Over 2 years, we created a full-on creator ecosystem around BALLERS.
Not just random influencers - the right ones.
Fitness heads, padel players, lifestyle creators… the whole mix.
Here’s what we achieved:
Activated 328 micro-influencers who regularly visited Ballers
Produced 600+ real pieces of content (reels, stories, UGC, yoga clips)
Rolled out 3 product drops that we timed perfectly with content waves
And the results:
+280% Instagram reach
+164% increase in google reviews
ALOT of foot traffic and more sales
12,000+ website hits directly from creators
Weekly sell-outs on the most-wanted pieces
BALLERS quickly becoming one of Dubai’s most talked-about lifestyle brands
We even had our influencers show up with their friends to keep playing padel.
Our work was not only marketing, but creating a community with the right culture. And we pushed everything naturally.
This is exactly the type of work we love doing at Yamammi.
Taking a brand with potential and giving it the fuel.