60 Creators, 4x Reach: Sunlit Horse Club Sells Out

A strategic influencer and UGC system that turned a Dubai riding school into a consistently sold-out experience.

View more of our work in our Influencer Marketing Portfolio.

Sunlit Horse Riding club already had everything that makes people fall in love with riding - location, desert, beautiful horses, professional training sessions.

Stables were at Al Jiyad Stables with all the amenities you could think of.

What they didn’t have yet was consistent visibility.

They reached out to get professional influencer marketing showing the atmosphere, skillset in a magical way.

So we built that for them!

Campaign snapshot

The Goal

Turn the desert magic Sunlit already had into first-time lesson bookings, driven by creators who genuinely fit the equestrian aesthetic.

• Build awareness of Sunlit as a premium riding experience.

• Drive first-time lesson inquiries.

What we did

• Activated 60 lifestyle, wellness & female micro-influencers who fit the equestrian aesthetic

• Produced 250+ beautiful UGC pieces (“first lesson” stories, galloping clips, stable moments, horse bonding)

• Weekly creator sessions to keep the socials organic with creator momentum.

• Highlighted what makes Sunlit Horse’s unique: gentle horses, professional coaches, desert setting, and that calming outdoor experience

The Results

• 4x increase in Instagram reach

• +15,000 profile visits

• 1,700+ clicks to the booking/WhatsApp link

• Increase in first-time lesson inquiries

• Dubai’s most shared equestrian experiences

Why It Worked

Riding is an experience people need to see to believe.

Once the right creators showed what a lesson actually feels like, from first nerves to the gallop, the bookings followed on their own.