How we grew Riding School to Booked Out Destination
Using influencer Marketing to turn Riding School Into a Booked-Out Destination
Sunlit Horse Riding club already had everything that makes people fall in love with riding - location, desert, beautiful horses, professional training sessions.
Stables were at Al Jiyad Stables with all the amenities you could think of.
What they didn’t have yet was consistent visibility.
They reached out to get professional influencer marketing showing the atmosphere, skillset in a magical way.
So we built that for them!
We rolled out our content project:
Activated 60 lifestyle, wellness & female micro-influencers who fit the equestrian aesthetic
Produced 250+ beautiful UGC pieces (“first lesson” stories, galloping clips, stable moments, horse bonding)
Weekly creator sessions to keep the socials organic with creator momentum.
Highlighted what makes Sunlit Horse’s unique: gentle horses, professional coaches, desert setting, and that calming outdoor experience
The results:
4x increase in Instagram reach
+15,000 profile visits
1,700+ clicks to the booking/WhatsApp link
Increase in first-time lesson inquiries
Dubai’s most shared equestrian experiences
Yamammi make made sure the whole of Dubai finally saw the magic happening there.
These are the brands we love to work with.
Everything comes organic and our creators love making content for it.