CONTRAST
Elevated a Boutique Recovery Studio into a Wellness Destination
Contrast already offered an elite wellness experience — infrared saunas, ice baths, compression therapy — but they weren’t yet top of mind. What they needed: visibility, traction and a community buzzing.
We stepped in and gave it to them.
Over 8 weeks, we:
On-boarded 30 wellness & lifestyle micro-influencers who genuinely align with Contrast’s elite recovery vibe
Created 100+ high-impact content assets (luxury sauna stills, ice-plunge reels, “after sweat” lifestyle stories, what recovery feels like)
Ran weekly creator sessions in-studio to capture authentic “wow.”
Emphasised the signature Contrast experience: hot ↔ cold, premium interiors, visible results.
The outcome:
+290% increase in Instagram reach
+2,200 profile visits from influencer traffic
1,300+ website clicks to book sessions
Week-after-week rise in first-time bookings and recovery packages
Contrast became one of Dubai’s most posted wellness spots when people talk sweat, recovery, vitality.
We didn’t reinvent what Contrast does — we amplified it, made the right people see it, feel it, share it.