160 Creators, +290% Reach: Contrast Wellness Growth

Our influencer and UGC strategy turned Contrast into a go-to recovery and wellness destination in Dubai.

View more of our work in our Influencer Marketing Portfolio.

Contrast already offered an elite wellness experience.

Infrared saunas, ice baths, compression therapy.

They reached out because they wanted to strengthen their brand presence with influencer marketing.

We had one goal in mind: become the go-to spot for recovery, performance and vitality in Dubai.

You can feel their quality - interiors, the heat, the cold, the recovery journey… everything feels premium.

They just needed more people to see what they already do incredibly well.

Campaign snapshot

The Goal

One goal: become the go-to spot for recovery, performance, and vitality in a city full of options.

• Position Contrast as Dubai's go-to recovery and performance destination.

• Drive first-time bookings and recovery packages.

What We Did

We built a structured influencer machine over the following year, running weekly in-studio sessions to capture the hot-cold experience authentically.

• On-boarded 160 wellness & lifestyle micro-influencers - all aligned with Contrast’s elite vibe

• Created 260+ high-impact content assets

• Luxury sauna stills, ice-plunge reels, “after sweat” lifestyle stories, what recovery feels like

• Ran weekly creator sessions in-studio to capture authentic moments.

• Emphasised the signature Contrast experience: hot/cold, premium interiors, visible results.

The Results

• +290% increase in Instagram reach

• +2,200 profile visits from influencer traffic

• 1,300+ website clicks to book sessions

• Week-after-week rise in first-time bookings and recovery packages

• Contrast became one of Dubai’s most posted wellness spots for recovery and vitality.

Why It Worked

Our creators loved Contrast.

This is the type of partner we love working with at Yamammi.

All they need is visibility and the right faces showing Dubai what the experience feels like.