Turning a Boutique Recovery Studio into a Wellness Destination
How We built a Premium Recovery Wellness Studios Visibility in Dubai
Contrast already offered an elite wellness experience.
Infrared saunas, ice baths, compression therapy.
They reached out because they wanted to strengthen their brand presence with influencer marketing.
We had one goal in mind: become the go-to spot for recovery, performance and vitality in Dubai.
You can feel their quality - interiors, the heat, the cold, the recovery journey… everything feels premium.
They just needed more people to see what they already do incredibly well.
That’s where we came in.
Over the next year, we built a structured influencer machine for their exclusive brand.
What we did:
On-boarded 160 wellness & lifestyle micro-influencers - all aligned with Contrast’s elite vibe
Created 260+ high-impact content assets
Luxury sauna stills, ice-plunge reels, “after sweat” lifestyle stories, what recovery feels like
Ran weekly creator sessions in-studio to capture authentic moments.
Emphasised the signature Contrast experience: hot ↔ cold, premium interiors, visible results.
And the results were exactly what we wanted:
+290% increase in Instagram reach
+2,200 profile visits from influencer traffic
1,300+ website clicks to book sessions
Week-after-week rise in first-time bookings and recovery packages
Contrast became one of Dubai’s most posted wellness spots for recovery and vitality.
Our creators loved Contrast.
This is the type of partner we love working with at Yamammi.
All they need is visibility and the right faces showing Dubai what the experience feels like.