How 700 Padel & Fitness Became One of Dubai's Multi-Sport Hubs Through Influencer Marketing

700 Padel & Fitness Hub sits on one of the busiest streets in Al Barsha. Padel courts, fitness studios, wellness rooms, and a café that's won prizes.

It's not just a gym. It's a full destination for people who take their training, recovery, and lifestyle seriously.

When they came to us, they had the space, the concept, and the energy.

What they needed was a creator engine that would turn all of it into consistent visibility across Dubai's fitness and active lifestyle community.

View more of our work in our Influencer Marketing Portfolio.

The Problem

Multi-sport venues have a specific marketing challenge. A pure padel club can target padel players. A pure gym targets gym-goers.

700 had padel courts, fitness zones, wellness rooms, and a café all under one roof. The audience was broader, and the content needed to reflect that without losing focus.

On top of that, Al Barsha is competitive. There are fitness options everywhere in that part of Dubai.

Standing out requires more than a good product. It requires consistent presence on the feeds of people who are already looking for exactly what you offer.

What We Did

Over 12 months we activated 112 micro-influencers across padel, fitness, wellness, and lifestyle.

A sustained monthly flow of creators that kept 700 consistently visible without ever going quiet.

We divided the creator mix deliberately across every zone of the venue.

Padel creators covered the courts, match highlights, and the competitive community side.
Fitness creators covered the studio sessions, class transitions, and training content.
Wellness creators covered the recovery rooms.
Food and lifestyle creators handled the café, which became one of the most shareable parts of the whole venue once people started posting about it.

450+ content pieces produced in total. Every zone of 700 covered. Every audience segment reached.

The Results

+240% increase in Instagram reach across the 12-month campaign
9,800+ website visits driven directly from influencer content
Strong and consistent uptick in padel court bookings
Noticeable growth in fitness class attendance month on month
Creators started returning with their own networks, booking courts and joining classes organically
700 became one of Dubai's most recognised multi-sport fitness hubs

Why It Worked

The café was an unexpected growth driver. A prize-winning food setup inside a fitness hub is a genuinely interesting story, and when creators started posting it naturally it brought in a secondary audience who then discovered the courts and studios. That kind of crossover doesn't happen if you only brief creators on the training side of the venue.

Twelve months of consistent activation also built something no short campaign could: a real body of social proof that made 700 feel established and worth trying to anyone who landed on their profile for the first time.

Running a multi-sport venue or fitness hub in Dubai?

Single campaigns create spikes. A 12-month creator system builds a reputation.

The difference shows up in your bookings, your Google reviews, and the way people talk about your venue to their friends. That's the compounding effect of doing this properly and consistently.

That's what we built for 700.