How 700 Padel & Fitness Became One of Dubai's Multi-Sport Hubs Through Influencer Marketing

700 Padel & Fitness Hub sits on one of the busiest streets in Al Barsha.

Padel courts, fitness studios, wellness rooms, and a café that's won prizes.

It's not just a gym, it's a full destination. What they needed was a creator engine to turn all of it into consistent visibility.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

The Goal

A pure padel club can target padel players. A pure gym targets gym-goers. 700 needed a broader audience without losing focus, and 12 months of consistent presence to earn it.

• Build sustained visibility across every zone of a multi-sport venue.

• Grow padel bookings and fitness class attendance.

What We Did

We divided the creator mix deliberately by zone: padel creators covered the courts, fitness creators covered the studios, wellness creators covered recovery, and food creators covered the café, which became one of the most shareable parts of the whole venue.

• Activated 112 micro-influencers across padel, fitness, wellness, and lifestyle over 12 months.

• Divided the creator mix by zone: padel creators covered courts and match highlights, fitness creators covered studio sessions, wellness creators covered recovery rooms, food creators covered the café.

• Produced 450+ content pieces total, covering every zone and audience segment.

The Results

• +240% increase in Instagram reach across the 12-month campaign

• 9,800+ website visits driven directly from influencer content

• Strong and consistent uptick in padel court bookings

• Noticeable growth in fitness class attendance month on month

• Creators started returning with their own networks, booking courts and joining classes organically

• 700 became one of Dubai's most recognised multi-sport fitness hubs

Why It Worked

The café was an unexpected growth driver.

A prize-winning food setup inside a fitness hub is a genuinely interesting story, and once creators started posting it naturally, it brought in a secondary audience who then discovered the

Running a sport venue in Dubai?

Single campaigns create spikes. A 12-month creator system builds a reputation.

The difference shows up in your bookings, your Google reviews, and the way people talk about your venue to their friends. That's the compounding effect of doing this properly and consistently.