192 Creators: KARVE's Rating Jumps 3.7 to 4.5 on Google

KARVE positioned itself as a leading luxury Pilates studio in Dubai through high-end influencer and UGC activations.

View more of our work in our Influencer Marketing Portfolio.

KARVE is a premium pilates studio. Located in the heart of Dubai (probably one of the busiest areas - Al Qouz).

They reached out to protect and improve their UK branded reputation and wanted something exceptional.

They just needed more people to see what they already do incredibly well with influencer marketing.

That’s where we came in.

Over the next year, we built structured creator pipeline.

Campaign snapshot

The Goal

Turn a strong product and a shaky online reputation into a studio with waitlists and a rating people actually trust.

• Improve KARVE's public reputation and Google rating.

• Drive class trials and repeat bookings.

What We Did

Over the following year, we built a structured creator pipeline around KARVE's premium reformers and signature class format, with monthly visits to keep the momentum going.

• Partnered with 192 wellness, fitness & lifestyle micro-influencers (matching KARVE’s aesthetic)

• Produced 290+ content assets (combination of stories and reels)

• Creative ideas around reformer clips, “first time at KARVE” stories, class reviews reels

• Drove monthly creator visits for momentum

• Highlighted KARVES premium reformers + signature class format

The Results

• +265% increase in Instagram reach

• +180% more content shares (people tagging their first KARVE experience)

• 5,800+ website hits from creator traffic

• 300+ new class trials generated from creator mentions

• Repeated waitlists on peak days

• Google review rating grew from 3.7 to 4.5.

• KARVE solidified as one of Dubai’s top boutique pilates recommendations on social media

Why It Worked

Our influencers loved KARVE. When creators genuinely enjoy the experience, the content becomes effortless… and viral.

This is the type of partner we love working with at Yamammi.

All they need is visibility and the right faces showing Dubai what the experience feels like.