Transforming a Healthy Food Spot Into a Wellness Hub in Dubai
How We Helped BOGA Become a Top Food Spot with influencer marketing
BOGA Superfood (a health-focused restaurant in Dubai) rebranded with a mission: healthy food that is actually good.
Clean ingredients, no compromise, colourful plates and of course the aesthetics of a wellness spot!
What they didn’t have yet was consistent hype and wanted a different influencer marketing approach.
The hype where you open your Instagram and see it from your favourite creator.
Don't worry - we built it for them.
Over 6 months we created fast, clean creator loop around BOGA. And WOW, we did well!
How we scaled BOGA:
Activated 96 food, lifestyle & wellness micro-influencers
Produced 180+ high-quality UGC pieces
Bowl close-ups, smoothie shots, café lifestyle moments, “healthy day with me” reels)
Ran weekly creator pick-ups + dine-ins to keep fresh content rolling
And the results were exactly what we wanted:
+260% Instagram reach
+8,000 profile visits
2,100+ order-page clicks
Strong rise in midweek lunch orders + weekend café footfall
BOGA became one of Dubai’s most posted superfood spots
We didn’t change BOGA.
Just made sure the whole of Dubai finally saw how good it was.
This is the type of partner we love working with at Yamammi.