96 Creators, +260% Reach: BOGA's Dubai Growth Story

BOGA became a go-to healthy dining destination through creator-led influencer campaigns and trust-building UGC.

View more of our work in our Influencer Marketing Portfolio.

BOGA Superfood rebranded around a simple idea: healthy food that's actually good.

Clean ingredients, colourful plates, real wellness aesthetics.

What they hadn't built yet was the hype, the moment where you open Instagram and see your favourite creator eating there. So we built it.

Campaign snapshot

The Goal

Turn a genuinely good rebrand into consistent midweek orders and weekend footfall, not just pretty photos that never convert.

• Build sustained visibility for BOGA's rebrand.

• Drive lunch orders and café footfall through weekly creator presence.

How we scaled BOGA:

Over six months we built a fast, clean creator loop: weekly pick-ups and dine-ins that kept content flowing without ever going stale.

• Activated 96 food, lifestyle & wellness micro-influencers

• Produced 180+ high-quality UGC pieces

• Bowl close-ups, smoothie shots, café lifestyle moments, “healthy day with me” reels)

• Ran weekly creator pick-ups + dine-ins to keep fresh content rolling

The Results

• +260% Instagram reach

• +8,000 profile visits

• 2,100+ order-page clicks

• Strong rise in midweek lunch orders + weekend café footfall

• BOGA became one of Dubai’s most posted superfood spots

Why It Worked

We didn't change BOGA. We just made sure the whole of Dubai finally saw how good it already was.

A steady stream of real people eating there beats a single viral post every time.