BOGA SUPERFOOD
Healthy Food Spot Into a Daily Craving on Social
How We Turned a Healthy Food Spot Into Daily Cravings
BOGA Superfood already had the most important part figured out — the food was actually good. Fresh bowls, clean ingredients, colourful plates, everything everyone in Dubai loves to post.
What they didn’t have yet was consistent hype. The kind that makes people say, “I keep seeing this place everywhere.”
So we built that.
Over 6 weeks, we created a fast, clean creator loop around BOGA:
Activated 22 food, lifestyle & wellness micro-influencers
Produced 100+ high-quality UGC pieces (bowl close-ups, ingredient pours, smoothie shots, café lifestyle moments, “healthy day with me” reels)
Ran weekly creator pick-ups + dine-ins to keep fresh content rolling
Highlighted BOGA’s USP: clean superfood dishes, vibrant visuals, honest ingredients
The results:
+260% Instagram reach
+8,000 profile visits
2,100+ order-page clicks
Strong rise in midweek lunch orders + weekend café footfall
BOGA became one of Dubai’s most posted superfood spots
We didn’t change BOGA — we just made sure the whole city finally saw how good healthy can look.