84 Creators, +280% Reach: OSH Del Mar's Dubai Growth

OSH Del Mar established itself as one of Dubai’s most in-demand beachfront dining spots through influencer-led storytelling.

View more of our work in our Influencer Marketing Portfolio.

OSH Del Mar already had everything going for it - location on Dubai Marina (in Address hotel) the view, the vibe, the food, the energy.

They reached out because they wanted more people talking about them, posting asian cousine, and booking tables.

They already delivered an exceptional experience.

They just needed more people to see it.

We grew them back to a top destination BECAUSE the right creators share their experiences.

Over the next 6 months, we built a clean, structured creator pipeline.

Campaign snapshot

The Goal

Get more people booking a table for the sunset. That's it. The experience already delivered; it just needed the visibility.

• Build visibility for a beachfront dining destination.

• Drive weekday and sunset reservations.

What We Did

We ran monthly creator seatings to keep constant hype and focused every piece of content on OSH's real strengths: the setting, the dishes, the evening atmosphere.

• Activated 84 lifestyle, food & travel micro-influencers

• Produced 120+ “elevated dining” content pieces

• Sunset shots, table moments, cocktails, outfit reels, “first impression” clips

• Ran monthly creator seatings to keep constant hype

• Focused on OSH’s strengths: beachfront setting, premium dishes, evening atmosphere

The Results

• +280% Instagram reach

• +8,100 profile visits

• 2,300+ OpenTable/booking page clicks

• Strong rise in weekday & sunset reservations

• OSH Del Mar became one of Dubai’s most tagged beachfront dining spots

Why It Worked

What made this partnership powerful was how great it aligned.

Creators genuinely enjoyed OSH Del Mar - the atmosphere, the visuals, the cuisine.

The content became effortless, aesthetic, and shareable.

This is the type of partner we love working with at Yamammi.

All they need is visibility and the right creators showing Dubai what the experience feels like.