OSH DEL MAR
Turning a Beachfront Restaurant Into a Creator Magnet
How We Turned a Beachfront Restaurant Into a Creator Magnet
OSH Del Mar already had everything going for it — the view, the vibe, the food, the energy.
What they needed was simple: more people talking about them, posting them, and booking tables because of what they saw online.
So we built that for them.
Over 6 weeks, we created a clean, consistent creator flow:
Activated 30 lifestyle, food & travel micro-influencers
Produced 120+ “elevated dining” content pieces (sunset shots, seafood close-ups, table moments, cocktails, outfit reels, “first impression” clips)
Ran weekly creator seatings to keep constant hype
Focused on OSH’s strengths: beachfront setting, premium dishes, evening atmosphere
The impact:
+280% Instagram reach
+8,100 profile visits
2,300+ OpenTable/booking page clicks
Strong rise in weekday & sunset reservations
OSH Del Mar became one of Dubai’s most tagged beachfront dining spots
We didn’t change their brand — we just made sure the right people were showing it off.