Positioning a Beachfront Venue as Dubai’s Premium Dining Spot
How We Turned Beachfront Restaurant Through Strategic Influencer Marketing
OSH Del Mar already had everything going for it - location on Dubai Marina (in Address hotel) the view, the vibe, the food, the energy.
They reached out because they wanted more people talking about them, posting asian cousine, and booking tables.
They already delivered an exceptional experience.
They just needed more people to see it.
That’s where we came in.
We grew them back to a top destination BECAUSE the right creators share their experiences.
Over the next 6 months, we built a clean, structured creator pipeline.
What we did:
Activated 84 lifestyle, food & travel micro-influencers
Produced 120+ “elevated dining” content pieces
Sunset shots, table moments, cocktails, outfit reels, “first impression” clips
Ran monthly creator seatings to keep constant hype
Focused on OSH’s strengths: beachfront setting, premium dishes, evening atmosphere
And the results were exactly what we wanted:
+280% Instagram reach
+8,100 profile visits
2,300+ OpenTable/booking page clicks
Strong rise in weekday & sunset reservations
OSH Del Mar became one of Dubai’s most tagged beachfront dining spots
What made this partnership powerful was how great it aligned.
Creators genuinely enjoyed OSH Del Mar - the atmosphere, the visuals, the cuisine.
The content became effortless, aesthetic, and shareable.
This is the type of partner we love working with at Yamammi.
All they need is visibility and the right creators showing Dubai what the experience feels like.