84 Creators, +260% Reach: In The Pink's Dubai Growth

In The Pink is a ladies-only wellness studio in Dubai Hills: pilates, spa treatments, a healthy café, and an interior women actually want to spend time in, not just photograph and leave.

The problem was finding them. Dubai Hills isn't a walk-in neighbourhood.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

The Goal

Build awareness within Dubai Hills' target audience and drive trial class bookings, without sending the wrong creator into a space built on trust.

• Build awareness within Dubai Hills' target audience.

• Drive trial class bookings.

What We Did

Every creator we selected was a woman whose audience was Dubai-based, wellness-interested, and likely to genuinely connect with what In The Pink offers.

• Activated 84 wellness, yoga, and lifestyle micro-influencers, every one a woman whose audience matched the studio's community.

• Ran weekly creator class visits over 6 months for a steady content flow.

• Covered every part of the experience: pilates sessions, spa moments, café visits, honest first-time reels.

• Produced 140+ UGC pieces reflecting the calm, premium, women-only environment.

The Results

• +260% increase in Instagram reach

• 6,400+ profile visits from creator content

• 1,500+ website clicks

• Steady rise in trial class bookings throughout the 6 months

• In The Pink became one of Dubai's most recommended wellness studios on Instagram

Why It Worked

A women-only space needs women who genuinely mean it.

When a creator whose audience trusts her shares a real experience at a ladies-only space, it carries more weight than almost any other content category we produce.