Growing a Premium Wellness Studio Into Everyone’s Feed
How We Scaled a Premium Wellness Studio Into Everyone’s Feed With Influencers
In The Pink is a chic, ladies-only wellness studio in Dubai Hills. They have pilates, a healthy café, boogie interior and spa treatments!
Basically, everything a woman wants in her life.
What they lacked: consistent visibility.
More people booking classes. The right people sharing social media content. More of their story reaching people who did not know they existed.
They reached out because they wanted a strong, clean influencer marketing system.
That’s where we stepped in.
Over 6 months, we built a strategic influencer marketing plan around the studio.
How we scaled:
Activated 84 wellness, yoga & lifestyle micro-influencers
Created 140+ UGC pieces (flow clips, private massage sessions, pilates class moments, “first time at In The Pink” moments)
Ran weekly creator class visits to maintain fresh content
Showcased their calm premium women-only environment, café + recovery lounge
And the results were exactly what we wanted:
+260% increase in Instagram reach
+6,400 profile visits
1,500+ website clicks
Steady rise in trial class bookings
In The Pink became one of Dubai’s most recommended wellness studios on IG
We didn’t change change their brand.
Instead, made sure the right people were seeing it, experiencing it, and sharing it.
This is exactly the kind of partnership we love working on at Yamammi.
All you need is the right creators in the right environment and Dubai will see exactly what the experience feels like.