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Founder & Creative Director, Yamammi

Julija Kuc, Founder of Yamammi

Building creator campaigns that are fair for creators and measurable for brands.

  • Based in Dubai
  • Founded Yamammi in 2024
  • Press kit
Julija Kuc, founder of Yamammi

100+

clients

15

people on the team

Her story

About Julija

Julija's rule

Pick creators who can truly speak for the brand's customer, not the ones with the most followers.

Julija Kuc is the founder and creative director of Yamammi, a full-service influencer marketing agency in Dubai. Before Yamammi, she worked as a professional model across the UAE, Saudi Arabia and Qatar with brands like Dior, Emirates and Louis Vuitton.

She saw how campaigns were made from the creator's side, and what was broken. In 2024 she founded Yamammi to fix it. Today the agency has worked with more than 100 clients, including Etisalat, Emirates, McDonald's and Dior, with a team of 15.

Julija leads creator selection and creative direction. Her rule: pick creators who can truly speak for the brand's customer, not the ones with the most followers. Under her lead, Yamammi published the UAE's first public influencer rate benchmarks.

Julija is German and holds a degree in architecture and interior architecture from Hochschule Düsseldorf. She is based in Dubai.

  1. Before Yamammi

    Julija models across the UAE, Saudi Arabia and Qatar for Dior, Emirates and Louis Vuitton

  2. 2024

    She founds Yamammi in Dubai

  3. Today

    100+ clients and a team of 15

  4. A UAE first

    Yamammi publishes the first public influencer rate benchmarks

Her role

What she leads

01

Creator selection

Picking creators who can truly speak for the brand's customer, not the ones with the most followers.

02

Creative direction

Leading the creative direction of Yamammi's campaigns.

Work with us

Planning a creator campaign? Tell us about your brand.

We plan and run creator campaigns, UGC and paid amplification across the UAE and Saudi Arabia.