Julija Kuc, Founder of Yamammi
Building creator campaigns that are fair for creators and measurable for brands.
- Based in Dubai
- Founded Yamammi in 2024
- Press kit

100+
clients
15
people on the team
About Julija
Pick creators who can truly speak for the brand's customer, not the ones with the most followers.
Julija Kuc is the founder and creative director of Yamammi, a full-service influencer marketing agency in Dubai. Before Yamammi, she worked as a professional model across the UAE, Saudi Arabia and Qatar with brands like Dior, Emirates and Louis Vuitton.
She saw how campaigns were made from the creator's side, and what was broken. In 2024 she founded Yamammi to fix it. Today the agency has worked with more than 100 clients, including Etisalat, Emirates, McDonald's and Dior, with a team of 15.
Julija leads creator selection and creative direction. Her rule: pick creators who can truly speak for the brand's customer, not the ones with the most followers. Under her lead, Yamammi published the UAE's first public influencer rate benchmarks.
Julija is German and holds a degree in architecture and interior architecture from Hochschule Düsseldorf. She is based in Dubai.
Before Yamammi
Julija models across the UAE, Saudi Arabia and Qatar for Dior, Emirates and Louis Vuitton
2024
She founds Yamammi in Dubai
Today
100+ clients and a team of 15
A UAE first
Yamammi publishes the first public influencer rate benchmarks
What she leads
Creator selection
Picking creators who can truly speak for the brand's customer, not the ones with the most followers.
Creative direction
Leading the creative direction of Yamammi's campaigns.
Highlights
100+
Clients, including Etisalat, Emirates, McDonald's and Dior
15
People on the team
Planning a creator campaign? Tell us about your brand.
We plan and run creator campaigns, UGC and paid amplification across the UAE and Saudi Arabia.