OUR AUTHORS
The People Behind Yamammi
Every guide on this site is written and reviewed by people who plan, license, and run influencer campaigns in the UAE every day — not by anonymous content writers. Meet the team, and see how we keep our advice accurate.
How We Create Our Content
Influencer marketing in the UAE is full of recycled pricing myths and outdated licensing advice. Our editorial approach is built to be the opposite: first-hand, reviewed, and kept current.
Written from first-hand experience
Our guides are based on the campaigns we actually run — 100+ creator campaigns for UAE brands and hundreds of influencer permits processed — not on aggregated web research. When we quote a rate, a fee, or a timeline, it comes from real campaign and licensing data.
Reviewed before publishing
Every article is checked against current UAE regulations and our own campaign results before it goes live. Nothing is published on speculation.
Continuously updated
License fees, fines, and platform rules change often in the UAE. We revisit our guides when regulations move, and every article shows a "Last updated" date so you know exactly how fresh the information is.
Sources and Corrections
We rely on primary sources: official UAE government and media-regulator publications, and our own first-party campaign data — the same dataset behind our influencer rate reports.
Spotted something outdated or incorrect? Tell us through our contact page and we will review and fix it.