F&B Influencer Marketing for a Japanese-Peruvian Restaurant in Dubai

REN is a premium Japanese-Peruvian fusion restaurant in Media City, Dubai.

Beautiful interiors, a seriously considered menu, cocktails that photograph well, a chef-driven concept that deserved a full dining room every night. The problem was simple. Nobody knew it existed.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

Client	REN Dubai
Industry	F&B / Fine Dining
Location	Media City, Dubai
Duration	3 month
Creators	24 micro-influencers
Deliverables	24 UGC reels

The Goal

Make REN the answer every time someone in Dubai searched their feed for somewhere impressive to take a client, celebrate a birthday, or just have a genuinely great dinner.

Build social proof fast in a brutally competitive F&B market.
Drive bookings around specific moments: new menu drops, business lunches, weekend peaks.

What We Did

We timed creator waves around moments that actually drive bookings: new menu drops, business lunch windows, weekend dining peaks, private dining availability.

Activated 24 micro-influencers who visited REN consistently and posted across multiple touchpoints.
Covered every angle: dish close-ups, cocktail moments, chef interactions, ambience shots, first-impression reels.
Timed creator waves around moments that actually drive bookings: new menu drops, business lunch windows, weekend dining peaks.

The Results

+260% increase in Instagram reach
8,400+ profile visits driven directly from creator content
2,200+ booking-page clicks across the campaign
A strong spike in weekend reservations and private dining enquiries
REN became one of Dubai's most posted Japanese-Peruvian dining destinations on Instagram

Why It Worked

Restaurant influencer marketing in Dubai works when the content makes people feel something before they arrive. Not just 'nice food' posts, actually making someone think: I need to go there.

The ambience shots gave people the aesthetic, the dish content gave them the menu, and the chef moments gave them the story.

Together, that's what drove real bookings, not just saves.

Running a restaurant in Dubai?

The F&B brands winning with influencer marketing right now are not the ones spending the most. They're the ones being the most intentional: right creators, right content angles, posted at the right time.

Visibility alone doesn't fill tables. A system that builds consistent social proof and drives decision-making does.

That's what we built for REN.