12 Creators, 1.2M Reach: Better Me's Wellness Dubai Launch

Better Me entered the Dubai market with a high-impact rooftop launch at The Lana Hotel, powered by 12 handpicked wellness influencers and a 14-day creator content engine.

Better Me is one of the largest wellness platforms in the world. Dubai, though, is its own ecosystem, one of the most saturated wellness markets per capita anywhere.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

The Goal

Give the wellness community something to talk about, post about, and remember, built around a premium experiential moment and a content engine that outlasted the event itself.

• Launch a global wellness brand into a saturated Dubai market.

• Build the algorithm presence needed to keep the brand in feeds well past launch day.

What We Did

The Lana Hotel's rooftop, overlooking the Burj Khalifa skyline, communicated 80% of the positioning before the product even entered the conversation.

• Hosted a rooftop launch event at The Lana Hotel Dubai, overlooking the Burj Khalifa skyline, with full creator activation and on-site production.

• Curated 12 wellness, fitness, and lifestyle influencers from a shortlist of 40+, combined following over 1 million, 20K-250K followers each.

• Rolled out 95+ pieces of UGC across 14 days following the event to sustain visibility.

The Results

• 1.2M+ total organic reach across Instagram and TikTok.

• 145K+ engagements: likes, saves, shares, comments.

• 5,800+ profile visits to the Better Me account.

• 2,100+ clicks to the Better Me app.

• 95+ assets delivered for repurposing across paid and organic channels.

• Better Me became one of the most talked-about wellness launches in Dubai that month.

Why It Worked

The venue did the heavy lifting on positioning.

We built for the algorithm, not the event: staggering content across 14 days kept Better Me in feeds long enough for the audience to register the brand more than once.

Better Me wanted to enter Dubai. We made sure Dubai noticed.