190% reach increase across an ongoing wellness retainer campaign
How Balié Became Dubai's Most Talked-About Home Massage Brand
5 micro influencers per month. Reels that drove bookings. An ongoing retainer built around exposure.
View more of our work in our Influencer Marketing Portfolio.
The Results
190% reach increase since launch
10 micro influencers are activated monthly
180+ video UGC assets produced
Campaign active and scaling
The Challenge
Balié offers something the Dubai wellness market rarely delivers: a truly premium massage experience - without leaving the comfort of your own home.
The product is great. 5.0 rating across platforms. However, where spa is fighting for attention, great reviews don't only fill the calendar.
Balié needed people to see it, feel it, and want it - before actually booking. Also, getting recommended by the person you follow helps a lot!
The Strategy
We came in as a partner to drive brand awareness and direct bookings in Dubai.
We activated 5 micro influencers per month - selected for lifestyle, local audience quality, and fit with the Balié experience.
Wellness, beauty, and lifestyle creators who resonated with the kind of person who books a luxury home massage on a Thursday evening.
The Execution
Creators produced Reels and short-form videos every month.
The setup was an at-home setup with treatment reactions, recovery and self-care content, lifestyle integrations.
Each month is built on the last. New creators, new audiences, same consistent brand story.
Why It Worked
Home services sell on trust, not just aesthetics. People let these therapists into their homes. Seeing a creator they follow vouch for the experience removes the hesitation that ads never can.
Consistency compounds. Six months of reels and Dubai started seeing Balié everywhere. Everywhere started feeling like a recommendation.
Micro beats macro for wellness. Smaller audiences are tighter communities. A micro influencer recommending a home massage service carries the weight of a friend's opinion.
Balié built a service worth booking.
We added our passion on top.