Grew a boutique Pilates studio to the Go-To Wellness Spot in Dubai
How We Flex Studio Become the Go-To Wellness Spot in Dubai
Flex Studio is a GCC boutique pilates studio in KSA and UAE.
They reached out to us with one clear goal:
fill their classes and become Dubai’s most talked-about wellness destinations.
They already a beautiful space, great instructors and solid concept.
What they didn’t have yet was consistent visibility.
So they partnered with us to build an influencer marketing engine!
They just needed more people to see it.
Over 1 year, we created a growth system that made Flex Studio impossible to ignore.
What we did:
Activated 50 carefully selected wellness & lifestyle micro-influencers
Produced 120+ pieces of UGC (pilates clips, transitions, mat moments, in-studio lifestyle content)
Hosted 25 full influencer class takeovers
Built daily story momentum to keep the studio top of mind
Showcased Flex’s unique vibe: soft lighting and clean aesthetic
The impact was crazy, and fast:
+310% increase in Instagram reach
+19% bump in monthly class bookings
6,500+ website visits from influencer traffic
400+ new followers purely from creator mentions
Constant class demand spikes on takeover days
Flex Studio became one of Dubai’s most recommended boutique studios on IG
We didn’t just promote Flex Studio.
We made people want to show up, book, tag, and come back.
This is exactly what we do at Yamammi.
We build consistent attention loops that turn great brands into destinations.