Influencer Marketing for a Viral Wellness Dog-Yoga Experience
Pet Wellness Influencer Marketing UAE: How Yoppy Sold Out Every Class
Pet wellness influencer marketing in the UAE is still wide open. Most brands in this space are either posting pretty pictures or waiting for organic growth to kick in. Yoppy came to us wanting something different: a system.
View more of our work in our Influencer Marketing Portfolio.
The Challenge
Puppy Yoga is one of those concepts that sells itself the moment someone sees it. Puppies. Movement. Laughter. Every woman in Dubai tags three friends and says "we need to do this."
The problem wasn't the product. It was reach.
Yoppy was running classes in both Dubai and Abu Dhabi but didn't have a content engine keeping them visible week after week. Great sessions were happening. The right people just weren't seeing them.
The Strategy
We came in to build the visibility system Yoppy didn't have yet.
32 lifestyle, wellness, and pet-friendly micro-influencers were activated across Dubai and Abu Dhabi.
Selected for local audience quality, genuine fit with the experience, and the kind of following that actually shows up to book something.
Here is exactly what we did:
Activated 32 lifestyle, wellness, pet-friendly & micro-influencers in both Dubai & Abu Dhabi
Produced 150+ pieces of high-engagement UGC (puppy cuddles, yoga transitions, behind-the-scenes clips, reaction reels, story moments)
Ran weekly creator sessions on-site to build non-stop hype
Highlighted the emotional hook: wellness + cuteness + stress relief + social fun
The results:
+310% increase in Instagram reach
+12,000 profile visits
3,200+ booking-page clicks
Consistent sold-out classes across both cities
Puppy Yoga became one of Dubai & Abu Dhabi’s most viral wellness experiences
We didn’t change the concept — we just made the whole region fall in love with it.
Why It Worked
Nobody books a puppy yoga class because of a spec sheet. They book because they saw someone they follow having the time of their life and couldn't not go.
Weekly content compounds fast. Six months of consistent reels and Puppy Yoga started showing up everywhere in Dubai.
Micro influencers own niche communities. Wellness creators with tight local followings carry more booking power than a broad lifestyle account with 500K passive followers.