32 Creators, +310% Reach: Yoppy Sells Out Classes

Puppy Yoga is one of those concepts that sells itself the moment someone sees it.

Puppies.

Movement. Laughter.

Every woman in Dubai tags three friends and says 'we need to do this.' The problem was never the product. It was reach.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

The Goal

Build the visibility system Yoppy didn't have yet, across two cities, without ever going quiet between sessions.

• Build a repeatable visibility system across two cities.

• Keep classes consistently sold out.

What We Did

We activated 32 lifestyle, wellness, and pet-friendly micro-influencers across both cities, selected for local audience quality and genuine fit with the experience.

• Activated 32 lifestyle, wellness, pet-friendly & micro-influencers in both Dubai & Abu Dhabi

• Produced 150+ pieces of high-engagement UGC (puppy cuddles, yoga transitions, behind-the-scenes clips, reaction reels, story moments)

• Ran weekly creator sessions on-site to build non-stop hype

• Highlighted the emotional hook: wellness + cuteness + stress relief + social fun

The Results

• +310% increase in Instagram reach

• +12,000 profile visits

• 3,200+ booking-page clicks

• Consistent sold-out classes across both cities

• Puppy Yoga became one of Dubai & Abu Dhabi’s most viral wellness experiences

We didn’t change the concept — we just made the whole region fall in love with it.

Why It Worked

Nobody books a puppy yoga class because of a spec sheet. They book because they saw someone they follow having the time of their life and couldn't not go.

Weekly content compounds fast, and six months of consistent reels made Puppy Yoga impossible to miss.