Influencer Marketing for a Viral Wellness Dog-Yoga Experience
How We Turned Dog-Yoga into Dubai Obsession with Influencer Marketing
Puppy Yoga already had the magic: puppies, movement, laughter, and every girl said “omg I need to try this”.
What they didn’t have yet was scale.
They wanted consistent visibility, more sold-out classes, and influencers capturing the emotional pull of the experience.
They partnered with us to build an influencer marketing system that turned the concept into something EVERYONE would love. And boy, did we succeed..
We went to work and built that momentum for them.
Over 6 month, we designed a creator engine for scale.
Here is exactly what we did:
Activated 32 lifestyle, wellness, pet-friendly & micro-influencers in both Dubai & Abu Dhabi
Produced 150+ pieces of high-engagement UGC (puppy cuddles, yoga transitions, behind-the-scenes clips, reaction reels, story moments)
Ran weekly creator sessions on-site to build non-stop hype
Highlighted the emotional hook: wellness + cuteness + stress relief + social fun
The results:
+310% increase in Instagram reach
+12,000 profile visits
3,200+ booking-page clicks
Consistent sold-out classes across both cities
Puppy Yoga became one of Dubai & Abu Dhabi’s most viral wellness experiences
We didn’t change the concept — we just made the whole region fall in love with it.