YOPPY

How We Turned a Cute Concept Into a Citywide Obsession

Puppy Yoga already had the magic: puppies, movement, laughter, and that “omg I need to try this” energy.
What they needed was scale — more visibility, more sold-out sessions, more creators posting the experience.

So we built that momentum for them.

Over 6 weeks, we created a creator engine built around pure feel-good content:

• Activated 32 lifestyle, wellness, pet-friendly & micro-influencers in both Dubai & Abu Dhabi

• Produced 150+ pieces of high-engagement UGC (puppy cuddles, yoga transitions, behind-the-scenes clips, reaction reels, story moments)

• Ran weekly creator sessions on-site to build non-stop hype

• Highlighted the emotional hook: wellness + cuteness + stress relief + social fun

The results:

• +310% increase in Instagram reach

• +12,000 profile visits

• 3,200+ booking-page clicks

• Consistent sold-out classes across both cities

• Puppy Yoga became one of Dubai & Abu Dhabi’s most viral wellness experiences

We didn’t change the concept — we just made the whole region fall in love with it.