THE LOB

THE LOB

Turned a Padel & Wellness Club Into a Social Movement

THE LOB Dubai already had everything: beautiful courts, a clean aesthetic, great coaches, and a wellness vibe that felt premium the moment you walked in.
What they needed was consistent visibility — the right creators showing the lifestyle, the play, the energy, and the community.

So we built that for them.

Over 7 weeks, we created a creator flow that matched their active, wellness-driven identity:

  • Activated 26 fitness, padel, lifestyle & wellness micro-influencers

  • Produced 100+ strong UGC pieces (match highlights, warm-up clips, recovery moments, transitions, “day at LOB” reels)

  • Organized weekly creator matches + wellness sessions to capture real energy

  • Highlighted LOB’s signature experience: beautiful courts, community feel, and the blend of padel + wellness

The impact:

  • +275% Instagram reach

  • +6,900 profile visits

  • 1,900+ booking-page clicks

  • Noticeable growth in court bookings + class sign-ups

  • THE LOB became one of Dubai’s most posted padel & wellness destinations

We didn’t change their identity — we just made sure everyone finally saw how good it is.