Making a Wellness Club become THE location in Dubai with influencers
Building a Leading Padel & Wellness Brand with Influencers
A creator-led influencer and UGC strategy that positioned THE LOB as one of Dubai’s leading padel and wellness destinations.
View more of our work in our Influencer Marketing Portfolio.
THE LOB Dubai already had it dialed in.
Beautiful courts, a clean aesthetic, reformer pilates and a wellness vibe that felt premium the moment you walked in.
What they needed was consistent visibility with a tailored influencer marketing system.
Refreshed creators that come in, showing the lifestyle, the play, the energy, and the community.
So we built that for them.
We created a creator flow that matched their active, wellness-driven identity.
Here is all what we did:
Activated 26 fitness, padel, lifestyle & wellness micro-influencers
Produced 100+ strong UGC pieces (match highlights, warm-up clips, recovery moments, transitions, “day at LOB” reels)
Organized weekly creator pilates + wellness sessions to capture real energy
Highlighted LOB’s signature experience: beautiful courts, community feel, and the blend of padel + wellness
The impact:
+275% Instagram reach
+6,900 profile visits
1,900+ booking-page clicks
Noticeable growth in court bookings + class sign-ups
THE LOB became one of Dubai’s most posted padel & wellness destinations
We didn’t change their identity - we just made sure everyone finally saw how good it is.