Making a Wellness Club become THE location in Dubai with influencers
How We Helped THE LOB Become a Top Wellness Spot with micro-influencers
THE LOB Dubai already had it dialed in.
Beautiful courts, a clean aesthetic, reformer pilates and a wellness vibe that felt premium the moment you walked in.
What they needed was consistent visibility with a tailored influencer marketing system.
Refreshed creators that come in, showing the lifestyle, the play, the energy, and the community.
So we built that for them.
We created a creator flow that matched their active, wellness-driven identity.
Here is all what we did:
Activated 26 fitness, padel, lifestyle & wellness micro-influencers
Produced 100+ strong UGC pieces (match highlights, warm-up clips, recovery moments, transitions, “day at LOB” reels)
Organized weekly creator pilates + wellness sessions to capture real energy
Highlighted LOB’s signature experience: beautiful courts, community feel, and the blend of padel + wellness
The impact:
+275% Instagram reach
+6,900 profile visits
1,900+ booking-page clicks
Noticeable growth in court bookings + class sign-ups
THE LOB became one of Dubai’s most posted padel & wellness destinations
We didn’t change their identity - we just made sure everyone finally saw how good it is.