Julija Kuc is the founder and Creative Director of Yamammi Influencer Marketing, a Dubai-based agency that has delivered 500+ influencer activations for brands including Emirates, e&, Dior and Aura Skypool. Before founding Yamammi, she worked as a professional model across the UAE, Saudi Arabia and the wider GCC with brands such as Dior, Emirates and Louis Vuitton, giving her a first-hand view of both sides of brand-creator collaborations. She holds a B.A. in Architecture and Interior Architecture from Hochschule Düsseldorf. At Yamammi she leads creative direction across campaigns and reviews the agency's published pricing reports and industry guides.