How Office Square Gets Leasing Leads in Dubai with Creators

Office Square runs luxury serviced offices across the UAE. 92,000 sqft. 1,300+ workstations. Prime towers in Dubai and Abu Dhabi. Their members include ADQ, Emirates Investment Authority, Jimmy Choo, Capgemini, and Datadog.

Now they’re growing in Dubai Marina and Business Bay and need support from the Yamammi team.

Solution: founders, entrepreneurs, and business creators. Posted on the creators’ own profiles. Then run as ads from those profiles

Campaign Snapshot

The Goal

Leasing leads. Tour bookings. And more people in Dubai knowing the name.

The challenge? Office space is a big decision. Nobody signs a lease because of a banner ad.

What We Did

• Sourced founders and business creators who match Office Square’s ideal tenant

• Wrote every script ourselves

• Filmed office tours and “day in my office” content on site

• Posted every video on the creators’ own profiles, tagging Office Square

• Secured full paid usage rights

• Ran ads straight from the creators’ profiles, built to book tours

Why Founders, Not Influencers

Office Square’s buyer is a founder. So the messenger is a founder.

A founder walking through their office says more than any brochure. The view. The lounge. The meeting room where the deal gets done. Then: “This is where I work. Book a tour.”

People don’t rent an office. They rent the life that comes with it. We show that life.

Projected Performance

• ~150K combined creator following across founder and business audiences

• ~60K projected organic views before any ad spend

• 1.5 to 2.5% projected click-through rate on creator-profile ads

• 20 to 35% projected drop in cost per lead vs. brand ads

• Ad-ready assets entering paid testing for tours and leasing leads

We’ll publish the final lead and tour numbers here as the ad rounds close.

Why It’s Working

A brand ad for offices looks like every other brand ad. An ad from a founder’s profile looks like a recommendation.

The posts already carry real likes and real comments from business people. So the ad money lands on the right audience, already warm. Cheaper leads. Better tours.

Running a premium space or service in the UAE?

Your buyers trust people like them. We find those people, write the content, and run it where trust already lives.

That’s what we’re building for Office Square.