How Shape 6 Grew Its Dubai Pilates Studio With Influencer Marketing

190% increase in studio reach. 40 curated wellness creators.

Built into one of Dubai's most talked-about fitness studios right after opening.

Shape 6 is not a mass-market studio. Lagree Pilates attracts a specific client: health-conscious, aesthetically driven, willing to pay for premium.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

The Goal

Shape 6 was already open. The right people just didn't know it yet, and paid ads alone would have been expensive to change that.

• Grow reach and drive consistent class bookings after opening.

• Build a premium content library within the first 90 days.

What We Did

Shape 6 partnered with us as an influencer marketing agency Dubai. From 180+ creators, we shortlisted 40 micro and mid-tier influencers for aesthetic fit, content quality, and brand energy, anchored by Monifa Jansen (905K followers).

• Shortlisted 40 micro and mid-tier influencers from over 180 candidates, matched for aesthetic fit and Lagree-format relevance.

• Anchored the mid-tier presence with Monifa Jansen (905K followers), alongside a curated group of Dubai-based wellness micro-influencers.

• Posted Reels and Stories: studio walkthroughs, class experiences, real reactions to the Lagree format.

The Results

• 190% increase in Instagram reach over 90 days

• 120+ class booking clicks from creator content

• 80+ branded content pieces produced

• 3.1% average engagement rate across the campaign

Why It Worked

Standards drove results. A smaller, perfectly matched creator roster outperformed a larger unfocused one.

By month three, Shape 6 had a premium content library, a warm audience, and creators who genuinely understood the brand.