190% reach increase across a 90-day retainer campaign
How Shape 6 Grew Its Dubai Pilates Studio With Influencer Marketing
190% increase in studio reach. 40 curated wellness creators. Built into one of Dubai's most talked-about fitness studios after opening.
View more of our work in our Influencer Marketing Portfolio.
The Challenge
Shape 6 is not a mass-market studio. Lagree Pilates attracts a specific client: health-conscious, aesthetically driven, willing to pay for premium.
Paid ads alone would have been expensive.
Shape 6 was already open. But the right people didn't know it yet.
The Strategy
Yamammi came in post-opening and built a 90-day retainer campaign to grow reach and drive consistent class bookings.
Creator selection was everything. Shape 6 had non-negotiable standards around aesthetic fit, content quality, and brand energy.
From 180+ creators, we shortlisted 40 micro and mid-tier influencers across wellness, lifestyle, and fitness.
Each for audience match, visual style, and genuine relevance to the Lagree format.
Monifa Jansen (@monifajansen, 905K followers) anchored the mid-tier presence.
Alongside her, a curated group of Dubai-based wellness micro-influencers with highly engaged audiences.
The Execution
Creators posted across Reels and Stories: studio walkthroughs, class experiences, and real reactions to the Lagree format.
Month by month, coordinated posting made Shape 6 impossible to ignore in Dubai's wellness feed.
The Results
190% increase in Instagram reach over 90 days
120+ class booking clicks from creator content
80+ branded content pieces produced
3.1% average engagement rate across the campaign
Why It Worked
One: standards drove results. Shape 6 let us be selective. A smaller, perfectly matched creator roster outperformed a larger unfocused one.
Two: the retainer model compounded. 90 days meant each month built on the last. By month three, Shape 6 had a premium content library. A warm audience. And creators who understood the brand.
Three: pilates studio influencer marketing in Dubai only works when creators believe in the product. Lagree is intense. Audiences can tell immediately if enthusiasm is real or performed. Every creator we activated had genuine wellness credibility.
Shape 6 set the standard for what sustained influencer marketing at a premium fitness studio looks like. We made sure Dubai noticed.