Baladé Farms Case Study: Launching a High-Protein Cottage Cheese in the UAE

Baladé Farms has been making dairy since 1975. Five decades. One family.

Today it’s a GCC dairy name, sold across the UAE, Saudi Arabia, Oman, and Kuwait.

Everything is made in its own factory in Dubai Investment Park. Fresh cow’s milk.

Their newest launch is built for how people eat today: 52g of protein in a 400g tub, low fat, and proudly made in the UAE.

View more of our work in our Influencer Marketing Portfolio.

Campaign Snapshot

The Goal

Baladé Farms wanted the whole UAE asking one question: “What is this cottage cheese everyone’s talking about?”

The audience: Arab expats, European expats, and Emiratis. Ages 18 to 52. Busy professionals who care about what they eat.

They Asked for 10. We Recommended 17.

Baladé Farms planned 10 creators.

We pushed for 17. More small creators for trust. One big creator for reach. Everyone launched in weekly waves, so people kept seeing the product for 8 weeks instead of 1.

A launch that shows up once gets forgotten. A launch that shows up every week sticks.

Protein Looks Good on You.

We treated the tub like a fashion item.

Creators showed it in their outfit mirror shots. In their handbags, next to the lip gloss. On their kitchen counters, in easy recipes like cottage cheese pizza from Hailey Bieber.

The hook: “52g of protein. Yes, it’s cottage cheese.”

What We Did

• Picked 17 British, Arab, and Emirati creators

• Sent the product straight to their homes

• Big creators posted fashion and lifestyle content for reach

• Small creators posted recipes and honest reviews for trust

• Filmed shopping trips at Carrefour

• Launched 1 to 2 creators each week, so people kept seeing it

• Ran ads from the creators’ own accounts

Projected Performance

• 1M+ projected reach across organic posts and creator-account ads

• 1.2M+ projected video views

• ~600K combined creator following

• 25K+ projected saves and shares, led by recipe Reels.

• 30 to 40% projected lower cost per view vs. Baladé Farms’ brand-page ads

• 34 pieces of content over 8 weeks

What We Expect to Work Best

Recipe Reels. People save recipes to make later. Saves tell Instagram the post is worth showing to more people. So we expect recipes to bring the most saves, and we’ll put more ad money behind them.

Fashion posts bring the reach. Recipes bring the action.

Why It Works

Nobody shares a dairy ad. People share outfits, recipes, and things that surprise them.

52g of protein in cottage cheese? That surprises people.

Launching a food or drink brand in the UAE?

We find the creators, write the plan, and put your product in front of the right people.

That’s what we built for Baladé Farms.