Influencer Ambassador Programme in Dubai: How Matcha Club Drove Consistent Footfall

Dubai's boutique padel and wellness club turned into a full-season ambassador programme that filled classes.

Matcha Club used a season-long influencer ambassador programme in Dubai to drive class attendance, grow their social presence, and generate ongoing lifestyle content across 20 events.

View more of our work in our Influencer Marketing Portfolio.

The Challenge

Matcha Club is probably the best padel and wellness club in Al Quoz with a Japanese-inspired cafe inside.

They needed Dubai's wellness and lifestyle crowd to get more exposure to the club, understand what it offered, and show up to try a class.

They also wanted content they could repost on their own channels - no UGC ads, just consistent, on-brand lifestyle content from people genuinely using the venue.

Here Is What We Did

We built a retainer covering 20 events across the full season. Two creators - micro and mid-tier- were contracted upfront to attend different classes.

Before anything went live, we built content briefs for every event: the hook, the angle, the setting, the story arc.

The minimum deliverable was three stories per event. The venue generated bonus reels on top, and creators posted additional content because the environment earned it.

The programme is still running.

The Results

• Season-long programme across 20 events, still active

• Increased footfall and class attendance

• Consistent traffic to Matcha Club's Instagram and website

• Growing content library reposted across Matcha Club's own channels

• Bonus reels beyond contracted minimums throughout the season

Why It Worked

A season-long programme builds consistency. By contracting upfront across 20 events, the content stayed coherent and the creators stayed invested.

They were real members, not one-time visitors.

The brief did the heavy lifting. Every event was mapped in advance so creators never had to guess. All twenty events.

That is the work we love at Yamammi.