20 Events, 1 Season: Matcha Club's Ambassador Growth

Dubai's boutique padel and wellness club turned into a full-season ambassador programme that filled classes.

Matcha Club used a season-long influencer ambassador programme in Dubai to drive class attendance, grow their social presence, and generate ongoing lifestyle content across 20 events.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

The Goal

Build a content library the club could repost on its own channels, no UGC ads, just consistent, on-brand lifestyle content from people genuinely using the venue.

• Drive class attendance and awareness for a padel and wellness club.

• Build a content library the club could repost on its own channels.

What We Did

Matcha Club retained us as an influencer marketing agency Dubai. We built a retainer covering all 20 events across the season, contracting two creators upfront and mapping the hook, angle, setting, and story arc for every single one before it went live.

• Contracted 2 creators, one micro and one mid-tier, across 20 events for the full season.

• Built a content brief for every event: the hook, the angle, the setting, the story arc.

• Set a minimum of 3 stories per event, with bonus reels produced organically.

The Results

• Season-long programme across 20 events, still active

• Increased footfall and class attendance

• Consistent traffic to Matcha Club's Instagram and website

• Growing content library reposted across Matcha Club's own channels

• Bonus reels beyond contracted minimums throughout the season

Why It Worked

A season-long programme builds consistency. By contracting upfront across 20 events, the content stayed coherent and the creators stayed invested.

They were real members, not one-time visitors.

The brief did the heavy lifting. Every event was mapped in advance so creators never had to guess. All twenty events.

That is the work we love at Yamammi.