How Cosmo Cosmetics Reduced Their Customers Costs with UGC

Cosmo Cosmetics brought Yamammi in for beauty influencer marketing. And what a partnership it was!

10 creators, nano to micro. 20 videos, every one scripted by us and cleared for paid ads. All posted on the creators' own profiles for reach.

Cosmo is a beauty brand scaling fast in the UAE, selling direct to consumer online. Which means one number decides everything: what a new customer costs.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

The Goal

Lower the cost of a customer. Cosmo is a pure ecommerce play. Every sale runs through ads, so every dirham saved on acquisition goes straight into scale.

The brief: UGC that converts, reach from real profiles, and content the ads team can test hard.

What We Did

• Sourced 10 nano and micro beauty creators matched to Cosmo's customer

• Wrote every script ourselves: creators film, we engineer the message

• Produced 20 videos: 2 different hook versions per creator, built for head-to-head ad testing

• Set every post live on the creators' own profiles, tagging Cosmo, for organic reach on top of the assets

• Secured full paid usage rights on all 20 videos

• Handled everything end to end: sourcing, briefs, scripts, revisions, delivery

The Scripting System

Most agencies send creators a mood board and hope. Instead, we send a script.

Every video starts with the hook, the problem, the product moment, the reason to click. Then two hook versions per creator, because in beauty ads the first 2 seconds decide everything.

One hook leads with the problem. One leads with the result. The ads tell us which one wins.

The creator brings the face, the voice, and the trust. We bring the structure that sells.

Projected Performance

Content is going live now. The organic layer:

• ~150K combined creator following

• ~50K projected impressions across creator profiles, before any ad spend

• 20 ad-ready assets entering paid testing

We'll publish the acquisition cost numbers here as the ad rounds close. Watch this page.

Why It's Working

Beauty buyers don't trust brand ads. They trust people who look like them using the product on camera.

Posting on the creators' own profiles does double duty. The content reaches their real audiences first, so by the time it runs as an ad, it has social proof baked in.

They have real comments, real likes, a real person behind it.

Native content, warm audience, cheaper click.

That's the whole logic: UGC that doesn't look like an ad costs less to run as one.

What's Next

An ongoing partnership. Cosmo is scaling, and there are multiple projects lined up through 2026 and 2027: new products, new creator rounds, new testing cycles.

Winning hooks from this round become the templates for the next. Every project starts smarter than the last.

Scaling a beauty brand online?

Your ad costs are your growth ceiling. We build the creators, the scripts, and the content pipeline that brings acquisition costs down.

That's what we built for Cosmo Cosmetics.