Beauty Salon Influencer Marketing in Dubai: How We're Launching Guinot Institut Paris

Guinot is one of the most respected names in professional skincare. Founded in Paris in 1963, its treatments like Hydradermie are only available through certified Guinot institutes, never off a shelf.

Now the brand has opened its own institute in Dubai, offering high-end face and body treatments.

Guinot brought Yamammi on to run the full influencer campaign behind the Dubai launch: sourcing creators, vetting them, briefing them, managing content across Instagram and TikTok, and reporting results.

View more of our work in our Influencer Marketing Portfolio.

What was the goal?

Three things, in order: launch awareness for a brand new to the UAE, real bookings at the institute, and positioning. Guinot isn't competing with every salon in Dubai; it's competing with the handful of places people trust with their face. The content had to look and feel like that tier from day one.

That meant creators whose audiences actually book premium treatments, not creators who'd take any beauty collab. Every face attached to this launch shapes how the brand is read in the UAE.

What did we do?

• Built a natural 12-creator mix across nano, micro, and macro .

• Vetted every creator for engagement rate, real followers, audience quality, and brand fit.

• Briefed each creator individually around their actual treatment experience: Guinot's signature face and body treatments.

• Managed all content production and approvals, keeping the polish a Paris beauty house expects.

• Ran distribution across two platforms: every creator posted a Reel, with the same content carried over to TikTok.

• Set KPI targets before launch and report against them as the campaign runs

Projected Performance:

The campaign is live and roughly halfway through. Here's what we project for the full run:

• ~1.4M combined creator following across all 12 creators

• ~210K projected reel reach

• ~290K projected impressions

• 24 video assets across Instagram and TikTok

Why It's Working:

Premium beauty is a trust purchase. Nobody books an expensive facial because a banner ad told them to; they book because someone whose skin they admire showed them the actual treatment, the actual place, the actual result.

The tier mix does the work: nano and micro creators make the institute feel like a genuine discovery, while the macro tier gives a new-to-market brand instant credibility and scale. And because every treatment was filmed on-site, the content doubles as a tour of the institute itself, which is exactly what drives bookings.

Launching a beauty brand in the UAE?

Beauty is the most crowded creator category in Dubai, and the easiest to get wrong.

We source and vet creators whose audiences actually buy, manage the full campaign, and report like your paid ads.

That's what we're building for Guinot Institut Paris.