A sugar-free hydration brand turned into a paid-ready UGC engine across the GCC.
Supplement Brand Influencer Marketing Dubai: How oneshot Halved Its Cost Per Acquisition
Supplement brand influencer marketing in Dubai cut oneshot's cost per sale in half and scaled paid ads across the UAE and Saudi Arabia.
View more of our work in our Influencer Marketing Portfolio.
The Challenge
Oneshot had a great product. A sugar-free hydration mix made in Germany, loaded with electrolytes, vitamins, and zinc. Built for people who feel tired, foggy, and drained. Which is basically everyone in Dubai.
The product worked. The ads were the problem.
They needed creative that sold on paid, not just content that looked nice on a feed. Most hydration brands in the UAE run the same tired playbook. Studio shots, a few influencer posts, ad creative that dies in a week.
Oneshot wanted a system that fed their ads every month and brought their cost per sale down.
Here is what we did
We picked 6 influencers. Micro and mid-tier, 30k to 250k followers each. All chosen for one reason: their audience actually cares about hydration, fitness, and wellness.
Over 6 months, each creator made 6 reels. That gave us a deep bank of real, on-brand content built to convert.
Every reel did double duty as a supplement brand UGC ad in Dubai. We locked in full buyout rights across every platform, the website, and paid media. So oneshot could run, test, and scale any reel with no limits.
Creators posted to their own profiles and ran stories to drive reach and trust. The best reels went straight into the paid system as ads.
Want this kind of system for your brand? Let's talk.
Content for the Full Product Line
We did not stop at the brand. We built content around every product.
Each flavor got its own angle: Peach Paradise, Hibiscus Dream, Rumman Twist, Passion Bliss, and Lime Burst. Plus the Variety Pack
That gave the paid team a full library. The right creative for the right product and the right audience.
Scaling Into Saudi Arabia
Later in the program, we pushed into Saudi Arabia. The biggest market in the GCC. Same creative system, brand new audience, more room to grow.
The Results
Cut cost per acquisition roughly in half
36 reels produced, all cleared for paid use with full buyout rights
A flavor-by-flavor UGC library covering the whole product line
800k+ reach across creator content
3,000+ profile and product page visits from creator and paid activity
Expanded into Saudi Arabia in the second half
Why It Worked
We did not chase volume. We picked the right creators and turned their content into an asset oneshot owns for good.
No viral fluke. Just a paid system that gets cheaper to scale, powered by real people who actually drink the product.
That is the work we love at Yamammi.