How Yamammi Is Running Banqy's 22-Creator Mortgage Platform Campaign

Banqy is a mortgage comparison platform for the UAE. Instead of visiting bank after bank, homebuyers fill out one form. Banqy compares offers from 16+ UAE banks and gets pre-approval back in 24 hours.

Buying a home is a big decision. The content needed to make a complicated process feel easy and honest.

Banqy brought Yamammi on to run the full creator engine behind their 2026-2027 campaign: finding creators, checking them, briefing them, managing content, and reporting results. Two phases, two languages.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

Client	Banqy
Industry	Fintech / mortgage brokerage
Location	UAE
Duration	2026-2027, two phases
Creators	22 (2 nano, 14 micro, 6 mid-tier)
Deliverables	22 Reels/Posts + 66 Stories
Languages	English and Arabic (Phase 2)

The Goal

Build trust in a mortgage comparison platform through creator content. Simplify a complex financial process feel approachable, not overwhelming.

Reach local Emiratis and expats (a broad UAE audience) across nano, micro, and mid-tier creators. Extend into Arabic-language content in the second phase to reach local homebuyers directly.

What We Did

Planned all 22 creators across nano (1K-2K), micro (10K-50K), and mid-tier (50K-500K) before Phase 1 launched
Checked every creator for engagement rate, real followers, and audience fit before shortlisting anyone
Wrote a custom brief for each creator, built around Banqy's brand and message
Handled every contract and secured full buyout rights on Phase 1 content
Launched Phase 1 with 11 creators live: 11 Reels/Posts + 33 Stories, all tagged and posted same-day
Set KPI targets before launch, so results could be measured against real numbers
Sent performance reports after every phase
Built Phase 2 to bring in the other 11 creators, with content in English and Arabic

Projected Performance

The campaign isn't finished yet, it runs through July 2027. Here's what we expect from the full campaign:

~1.32M combined creator following across all 22 creators
~193K projected reel reach
~270K projected impressions

These are estimates based on typical reach rates for each creator size, not confirmed results. We'll swap in real numbers once the campaign wraps.

Why It's Working

People don't trust a mortgage platform because an ad tells them to. They trust it because someone they follow tried it and vouched for it.

Nano and micro creators built trust for a decision this personal. Mid-tier creators made Banqy feel like a real, established platform.

Splitting the campaign into two phases let Banqy learn from Phase 1 before scaling into a bigger, bilingual Phase 2.

Launching a fintech product in the UAE?

Financial products need creators who build trust, not just post content. We handle the sourcing, vetting, contracts, and reporting, so your campaign launches with real structure behind it.

That's what we're building for Banqy.