+220% Reach: Coeur Elise's UAE Fragrance Growth

30 micro-influencers. Full content buyout. An ongoing retainer built around desire.

Coeur Elise arrived in the UAE with a strong product and a clear identity, born in Paris, priced for people who know the difference between fine fragrance and filling a shelf.

The challenge was desire. Fragrance doesn't sell on spec sheets.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

The Goal

We're an influencer marketing agency Dubai. That's what we built the campaign around.

• Build desire for a premium fragrance brand new to the UAE.

• Own a growing library of ad-ready content, not just paid-for reach.

What We Did

Every asset came with full buyout rights from day one. Coeur Elise owns the assets: paid ads, website, reposts, everything.

• Activated 5 micro-influencers per month, 10,000-200,000 followers, pre-selected for aesthetic alignment.

• Secured full buyout rights on every asset: Coeur Elise owns the content for paid ads, website, and reposts.

• Produced Reels and short-form video every month: unboxing moments, scent storytelling, get-ready-with-me integrations, lifestyle content.

The Results

• 220% average reach increase since launch

• 30 micro influencers activated across 6 months

• 180+ premium video assets produced and fully owned by the brand

• 3.2% average engagement rate across creator content

• Full content buyout on every asset - zero licensing restrictions

• Campaign still active and scaling

Why It Worked

Fragrance is visual before it's sensory.

Nobody smells a Reel, but they watch how someone reacts, how the bottle sits on a vanity, how it fits into a life they want.

The buyout model changed the economics: most brands pay for reach and lose the asset.

Coeur Elise paid once and kept everything. Consistency compounds, and by month six the brand was part of the conversation.