220% reach increase across an ongoing fragrance campaign
How Coeur Elise Built Fragrance Desire in the UAE Through Influencer Marketing
30 micro influencers per month. Full content buyout. An ongoing retainer built around desire.
View more of our work in our Influencer Marketing Portfolio.
The Challenge
Coeur Elise arrived in the UAE with a strong product and a clear identity.
Born in Paris and priced for those who know the difference between fine fragrance and filling a shelf.
The challenge was desire. Fragrance does not sell on spec sheets.
It sells when someone sees a person they admire reach for a bottle and think, "I want that life."
The Strategy
We activated 5 micro-influencers per month, with 10,000 to 200,000 followers.
All are pre-selected for aesthetic alignment and real fit with the Coeur Elise positioning.
Every asset came with full buyout rights.
Coeur Elise owns the assets. Paid ads, website, reposts.
The Execution
Creators produced Reels and short-form video every month:
Unboxing moments
scent storytelling
get-ready-with-me integrations
lifestyle content built around the bottle.
Each piece is built to perform twice - once organically, once as ad-ready creative.
Six months in, the content library has compounded. New creators bring new audiences every month.
The Results
220% average reach increase since launch
30 micro influencers activated across 6 months
180+ premium video assets produced and fully owned by the brand
3.2% average engagement rate across creator content
Full content buyout on every asset - zero licensing restrictions
Campaign still active and scaling
Why It Worked
Fragrance is visual before it's sensory. Nobody smells a reel. They watch how someone reacts, how the bottle sits on a vanity, how it fits into a life they want. We cast for that.
The buyout model changed the economics. Most brands pay for reach and lose the asset. Coeur Elise paid once and kept everything.
Consistency compounds. Month one builds awareness. By month six, the brand is part of the conversation. That does not happen with one-off campaigns.
Coeur Elise built a fragrance worth craving.
Yamammi made sure the UAE could smell it coming.