175% reach increase across an ongoing retainer campaign
How House of Pilates Built a Loyal Dubai Audience Through Influencer Marketing
175% increase in studio reach. 50 wellness creators. An established premium studio — scaled through the right voices.
View more of our work in our Influencer Marketing Portfolio.
The Challenge
House of Pilates is not your average fitness studio.
Tucked inside Meydan with a chandelier overhead and reformers beneath it, the space is built for a specific kind of client: wellness-first, aesthetically driven, unwilling to settle for ordinary.
The studio had a strong product. But in a crowded Dubai fitness market, great studios still get overlooked without the right amplification.
The Strategy
Yamammi joined as a retainer partner from January 2026 to drive brand awareness, memberships and class bookings.
From 200+ creators, we shortlisted 50 micro and mid-tier influencers across wellness, lifestyle and fitness.
Each chosen for audience quality, visual style, and real fit with the House of Pilates experience.
Monifa Jansen (@monifajansen, 905K followers) led the mid-tier presence. Alongside her, a tight group of Dubai-based wellness micro-influencers with highly engaged local audiences.
The Execution
Creators posted Reels and Stories every month: reformer sessions, studio walkthroughs, class reactions. Coordinated. Consistent. Never repetitive.
Each month built on the last. New creators brought new audiences. Returning creators built trust.
The Results
175% increase in Instagram reach since launch
95+ class booking clicks from creator content monthly
150+ branded content pieces produced
3.4% average engagement rate
8 creators became paying studio members
Why It Worked
One: the studio sold itself. The space, the equipment, the energy. The job was getting the right people inside it.
Two: consistency beat volume. Audiences saw House of Pilates every month. By month four, creators were bringing their own communities through the door.
Three: reformer content only works when it's real. Audiences know the difference between a creator who came for class and one who came for content. Ours came for both.
House of Pilates built something worth talking about. Yamammi made sure Dubai kept talking.