How House of Pilates Built a Loyal Dubai Audience Through Influencer Marketing

175% increase in studio reach. 50 wellness creators. An established premium studio, scaled through the right voices.

House of Pilates sits inside Meydan, chandelier overhead, reformers beneath it, built for a wellness-first, aesthetically driven client who won't settle for ordinary.

View more of our work in our Influencer Marketing Portfolio.

Campaign snapshot

The Goal

The studio had a strong product. But in a crowded Dubai fitness market, great studios still get overlooked without the right amplification.

• Drive brand awareness, memberships, and class bookings through an ongoing retainer.

• Build a consistent monthly content cadence, not one-off spikes.

What We Did

House of Pilates brought us in as an influencer agency Dubai. From 200+ creators, we shortlisted 50 micro and mid-tier influencers, anchored by Monifa Jansen (905K followers) alongside a tight group of Dubai-based wellness micro-influencers.

• Shortlisted 50 micro and mid-tier influencers from over 200 candidates, across wellness, lifestyle, and fitness.

• Anchored the mid-tier presence with Monifa Jansen (905K followers), alongside a tight group of Dubai-based wellness micro-influencers.

The Execution

Creators posted Reels and Stories every month: reformer sessions, studio walkthroughs, class reactions. Coordinated. Consistent. Never repetitive.

Each month built on the last. New creators brought new audiences. Returning creators built trust.

The Results

• 175% increase in Instagram reach since launch

• 95+ class booking clicks from creator content monthly

• 150+ branded content pieces produced

• 3.4% average engagement rate

• 8 creators became paying studio members

Why It Worked

The studio sold itself. The job was getting the right people inside it. Consistency beat volume: by month four, creators were bringing their own communities through the door.

House of Pilates built something worth talking about. We made sure Dubai kept talking.